• Honda

Economy Honda Superstore

2135 Chapman Road
Chattanooga, TN 37421

  • Contact Us: 855-260-8717
a Sonic Automotive Dealership

Economy Honda Superstore News

The All New 2015 CR-V Has Arrived!

Honda CR-V Named 2015 Motor Trend Sport/Utility Of The Year
- Refreshed CR-V chosen for its fuel economy, driving dynamics, long list of new safety features and overall refinement
- Noted for its new Touring trim with Honda Sensing safety and driver-assistive safety technologies
- America's best-selling SUV over the past decade
NEW YORK, Oct. 15, 2014 - The Honda CR-V has won Motor Trend Sport/Utility of the Year for 2015.

The CR-V claims the title with a long list of vehicle enhancements for 2015, including its improved fuel economy and uncompromised driving dynamics, thanks to the inclusion of Honda's Earth Dreams Technology? powertrain, the launch of an all-new Touring trim, the debut of Honda Sensing? assistive and driver safety technologies and the CR-V's excellent value for money paradigm.

The 2015 CR-V is expected to receive a Top Safety Pick+ (TSP+) award from the Insurance Institute for Highway
Safety (IIHS), and its official safety ratings will be released later this year.

Economy Honda Superstore's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer. let us know your thoughts and any news as well.

Economy Honda Delivers the Five-Star Treatment

Chattanooga dealership makes Honda Financial Services (HFS) part of its VIP process.

The sales team at Economy Honda Superstore in Chattanooga,Tennessee, has one overriding goal. "We always try to deliver the Wow factor", Store leadership says. When you take a look at the dealership's processes and the results they deliver, Wow! is a natural reaction. Economy Honda typically sees a closing rate of over 40 percent from its fine-tuned appointment selling process. Those are great results for any dealer, particularly with 50-60 "VIP appointments" on a typical Saturday.

Excellence is part of the dealership's business model. "We have what we call a 'VIP customer process.' Ninety-nine percent of our customers come from the Internet. So when they contact us online or on the phone, we have an agent who sets up VIP appointments," management says. The appointment lives up to its billing. "I'm looking to treat my customers as if they've come to a five-star restaurant or hotel," management says. "We're going to know their name before they've arrived, and give them a Wow experience." When these customers arrive at the dealership, they find VIP parking waiting for them. They're greeted by their appointed sales associate, who introduces them to the sales manager.

"We always greet them and thank them for coming in. That way, when it comes time to present numbers, they're not getting the numbers from the man behind the glass. They're getting them from someone they've met." If the customer has come to see a specific vehicle, it's thoroughly cleaned, parked, and waiting just outside the showroom door with the heat or air-conditioning running to suit the weather conditions. Succeeding with Honda Certified Used-car buyers get the same VIP treatment. Nearly 600 of the used vehicles sold at Economy Honda in 2009 were Honda Certified. The dealership obtains many of its used vehicles from the Vehicle Inter-Dealer Purchase System (VIPS), which gives Honda dealers a way to bid competitively for end-of-term vehicles and complete the transaction without having to leave their dealerships.

"We certify every car that is certifiable. As a dealer, it's crazy not to," management says. "With a Honda Certified Used Car, the customer will be coming back to me for service and warranty work."

Honda Care Builds Service Loyalty

Another way to bring customers back is by offering them Honda Care Vehicle Service Contracts (VSCs). "We make sure we present customers with the opportunity to buy Honda Care and show them the Service Payment Plan (SPP) option. We make the customer understand the benefits. $20-$30 per month is not a lot of money to spend if you're looking at a $1,000 repair down the road." Honda Care is offered to both new and Honda Certified Used Car customers and about 45 percent purchase it. Most customers who purchase Honda Care return to the selling dealerships for service. "We sell them the first car, but the service department sells them their second, third, and fourth cars," management says. "I get tons of compliments from our customers about our service." The dealership has made Honda Care a consistent part of its customer-loyalty process. "They've always been one of my most successful dealerships in selling Honda Care," Karstens says. "They utilize a menu process to ensure that it's offered every time, and they don't try to mark up the price. If you overcharge, you will not be successful in selling the product." A People Business

Although Economy Honda has a very detailed process playbook, the General Manager feels that his dedicated employees are the true secret to its success.

"I give all the credit to the associates in the dealership,"management says. "We focus a lot on our associates' satisfaction. Customers can tell if people are unhappy and stressed, or happy and confident. They really appreciate coming back to buy another car and doing business with the same salesperson and the same manager." With the VIP treatment they experience at Economy Honda Superstore.

Honda Knowledge

  • Honda has built increasingly more products in the US over the years. Last year, Honda manufactured more than what percentage of its US Sales in North America- 94%- In 2014 Honda Produced 1,310,000 cars and light trucks in the US.
  • There are 4 vehicle production plants in the US. - Marysville, OH, East Liberty, OH, Lincoln, AL and Greensburg, IN
  • ATV's and ATV engines are manufactured in Timmonsville, SC
  • Honda Power Equipment is manufactured in Swepsonville, NC
  • Honda Aircrafts are manufactured in Greensboro, NC

  • Honda has been manufacturing products in the US since 1979. We have the longest sustained US manufacturing presence of any international automaker.
  • In Tennessee, Honda has a parts center, Auto, powersports, and power equipment dealers, and suppliers. In neighboring Georgia and Alabama, Honda has auto, powersports, and power equipment dealers, suppliers, parts center, and finance center.

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Meet the 2015 HR-V

We would like to introduce you to the new Honda HR-V, a fuel-efficient, dynamic SUV with next-generation connectivity and sleek styling . Recently debuted at the New York Auto Show, it's clean lines are complemented by hidden rear door handles, giving the SUV a sporty presence.

As a member of Honda's light-truck lineup, the HR-V offers a unique center-tank layout and offers a versatile, spacious interior. With the Honda-exclusive Magic Seat, you can fold the second-row seat flat too add additional cargo space and greater flexibility. Smaller than the CR-V, the HR-V SUV is an ideal size for both mountain roads and city streets.

Coming to a Honda dealer near you this winter, be sure to sign up for emails to receive the latest updates and information!

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The next Generation Ridgeline

In 2005, the Ridgeline redefined pickup trucks with industry firsts such as an integrated closed-box frame, dual-action tailgate and large In-Bed Trunk. The next-generation Ridgeline is poised to break even more ground. Be sure to sign up for email updates-we can't wait to share more information with you in the near future.

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